Sync Licensing Is a Relationship Business

Sync placements go to relationships, not the best song in the library

Welcome to another Liner Notes Insider edition.

If you’ve been thinking about sync licensing as a way to generate income from your music, there’s a good chance you’re focused on the wrong problem. Most independent songwriters assume the barrier is technical. The mix isn’t clean enough. The metadata isn’t right. The instrumental version isn’t ready. Those…